Content

Good content is king

By now you will have an understanding of what kind of site you want, who your audience is and how you’re going to attract them. Now is the time to look at what content you are going to provide and who will provide it.

What content do you want to provide?

Now you have planned for the type of site, you can look at what content you want to provide. If you are selling something you will need information about your product. If you are providing information, you need to know what you want to tell people.

How can I get good content?

Work with everyone in your organisaiton who will benefit from the site. Look at what your competitors are doing. Talk to your customers about what they want. If you already have a site, look at what works now.

What functionality do you want your site to have?

The content often helps you decide what functionality you want to provide. It could be something quirky, like videos of your product in use, or you may want to just provide information. If you’re not sure, let us help you define the functionality to get the most out of your site.